Press Release :

The Bezalel Academy of Arts and Design is conducting an international architecture competition for the design of its new campus in the center of Jerusalem, and invited architects from around the world to participate.

Daniel Mintz of MM+L together with, Rosenfeld Arens Architects, and were invited, along with four other notable architectural studios, including Foreign Office Architects and Marazzi to the second phase of a design competition for the new campus of Bezalel Academy of Arts and Design in the Russian Compound Jerusalem, replacing the previous campus on Mount Scoupus.

David Carry of tSUBO was contracted to assist with the competition entry, provide information architecture, branding, graphic design, multi-media and strategic consultancy.

Design Concept Summary:

“The development of a memorable urban space invites the citizens of Jerusalem to a place of cultural events. The proposal binds the relationship between the multiple human dimensions of the city and calls for a shared urban experience.

The design will generate urban intensity emphasizing the origins of the universal memory of Jerusalem and introduces the presence of the evolving Israeli society, represented by the Bezalel Academy of Art and Design, through a continuous cultural event.

The architectural complex is governed by four qualities:

1. TRANSPARENCY – The conceptual and physical exactitude enables the proportioned urban space and its geometry to become transparent, thus accentuating human events.
2. TRANSLUCENCY – The crystalline structure permeated by the ambiance of the temporal changes, challenges gravitational presence, thus establishing the experience of lightness.
3. FLEXIBILITY – The frame format and the stereotomic approach offers possibilities for change within the program of the complex, without compromising the overall conception.
4. RESONANCE – The inner space refracts and reflects itself, the urban scape, the sky, and the students, all becoming a kaleidoscopic collage.These qualities transform the external physical reality into a total abstraction enabling each individual to rediscover a sense of being.”

by Daniel Mintz, Architect

Architects:
Daniel Mintz (MM+L) + Rosenfeld Arens Architects : daniel.mintz@artecoop.net

Communication Media:
David Carry (tSUBO) : david.carry@artecoop.net

Client Name:
Bezalel International Architecture Competition
Design Year:
2007
Function:
Academy . Cultural Engineering
Project Status:
Completed
Country:
Israel

This entry was posted on Saturday, June 30th, 2007 at 6:40 am and is filed under Art. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.